This week we saw the release of Apple’s New toy, the iPad.  While most industry pundits are telling us it’s the newest thing to have, I have to question the purpose of it.  Apple has a long history since Jobs’ return to the company of producing new and exciting tech which has revolutionised a particular sector.

The iPod is a case in point on that one; it helped develop a revolution of digital downloads and in conjunction with iTunes it’s become the program of choice for millions of users.  Same goes for the iPhone, but do we really need a whole new market, based around Apple’s device.

I would argue that we don’t.

I like Apple products; they are swish in design and inherently easy to use, but and there is always a but with Apple they always lack a vital function – most evident with the iPhone and glaringly evident with the iPad.  The lack of Multiple, background processing is a huge oversight on Apple’s part.

Personally, I know that the iPad will be huge, despite it’s shortcomings – people just love Apple stuff, and they will love it no matter what it does, even if it is just an oversized iPod touch.